What your site is actually doing.
One page: what is working, what is costing you visitors, and what to fix next. A phone-and-desktop teardown of the live site: 4 phone loads + 2 desktop loads, cross-checked against real Chrome users from Google's field data. No login, no insider access, no Harvv pixel needed. The full evidence is at the bottom.
Working
What's already working. These held up across every load.
Speed is good.
Layout stays put as it loads.
Nothing spilled past the edge at either 390px (phone) or 1366px (desktop), so the structure is responsive.
Costing you
Ranked by what hurts conversion most. Full evidence below.
A floating widget is covering a clickable element
Add quotations so AI engines cite this page
Tiny buttons are hard to tap on mobile
JavaScript crashed while the page was loading
Page is heavy and slow on mobile data
Google is writing your search snippet for you
3 small changes, on the pages people actually land on: A floating widget is covering a clickable element; Tiny buttons are hard to tap on mobile; Page is heavy and slow on mobile data. We re-measure the same samples after.
01Findings, ranked by what hurts conversion most
| Severity | Finding | How we know |
|---|---|---|
| High | A floating widget is covering a clickable elementBothConversionAccessibility (WCAG) 12 clickable elements are sitting underneath a fixed overlay (div#cm_disclaimer-header over button "Previous slide"), so a visitor who tries to tap them hits the widget on top instead. The element is there and looks fine in a preview, it just can't be reached. Move the floating widget to a clear corner, lower its z-index, or add spacing so it never overlaps your links and buttons. The exact elements we found (6 of 12): paste into Claude, Cursor, or ChatGPT | |
| Medium | Tiny buttons are hard to tap on mobileMobileAccessibility (WCAG)Conversion 20 of 61 tappable items on this page (33%) measure under 24 pixels on their shorter side, below the 24px floor WCAG 2.5.8 sets for accessibility and well under the platform minimums (Apple recommends 44pt, Android 48dp) for reliable tapping, and the same ones came up small on every test load. When visitors can't hit what they expect to, they get frustrated and many of them leave instead of trying again. The exact elements we found (8 of 20): paste into Claude, Cursor, or ChatGPT | |
| Medium | JavaScript crashed while the page was loadingBothConversionTracking 1 script error fired during page load. When a script crashes, buttons sometimes stop working, analytics stop firing, and the visitor has no warning. Worth opening the browser console to find which script failed. The exact errors we found: paste into Claude, Cursor, or ChatGPT | median across loads |
| Medium | Page is heavy and slow on mobile dataBothPerformance Each visit downloads about 13.7 MB, roughly 12178 KB of images and 1364 KB of JavaScript across 112 separate downloads. On a fast connection that's fine. On a phone with patchy mobile data, that's several seconds of blank screen before the page is readable. paste into Claude, Cursor, or ChatGPT | median across loads |
| Low | Images have no width or height set (layout is stable for now)BothPerformanceSEO 18 of 18 images don't declare width and height. Your layout currently stays stable (measured Cumulative Layout Shift is 0.01, which is fine), most likely because space is reserved another way (CSS), so this is not causing visible jumps today. It is still worth setting explicit dimensions or a CSS aspect-ratio so a slow connection or a future style change cannot reintroduce shift. The exact images we found (6 of 18): paste into Claude, Cursor, or ChatGPT | |
| Low | Unused JavaScript is being downloadedBothPerformance Code that never runs on this page still costs download and parse time on every visit. Splitting or removing it speeds up load. Lighthouse measured: Est savings of 1,057 KiB. paste into Claude, Cursor, or ChatGPT | |
| Low | Unused CSS is being downloadedBothPerformance Style rules that this page never uses still block rendering while they download. Trimming them frees the paint path. Lighthouse measured: Est savings of 210 KiB. paste into Claude, Cursor, or ChatGPT | |
| Low | The page loads from a lot of third-party servicesBoth Around 17 separate outside domains load on this page (analytics, ads, chat widgets, fonts). Each one is a connection that can be slow, fail, or change behavior outside your control. paste into Claude, Cursor, or ChatGPT | median across loads |
| Low | No email capture or newsletter detectedBothConversion No email input field was found in the page, and no email-marketing tag (Klaviyo, Mailchimp, Substack, ConvertKit, Beehiiv, MailerLite, ActiveCampaign, Omnisend, Brevo, Drip or Buttondown) was detected. A form that loads after JavaScript runs, or one behind a popup or a separate page, will not be visible to this check. If capturing visitors is relevant to this site, an email signup builds an owned audience you keep regardless of ad costs. Not every site needs one. paste into Claude, Cursor, or ChatGPT | |
| Low | No visible contact details (email or phone)BothConversion This page exposes no email address, no phone link, no contact form and no link to a contact page. For higher-value or trust-sensitive purchases, a clear way to reach a human reduces hesitation. A contact route that only appears after JavaScript runs, or that lives on a page not checked here, will not be visible to this check. Add an email or phone link in the header or footer. paste into Claude, Cursor, or ChatGPT | |
| High | Add quotations so AI engines cite this pageBothAI SearchSEO Generative engines (ChatGPT, Perplexity, AI Overviews) lift sourced, attributed quotes almost verbatim, and quotations are the single strongest citation lever (studies measure roughly +41%). Add 1-2 attributed expert quotes or blockquotes to the pages below. (Found across a sample of 1 pages from your sitemap, a partial crawl rather than your full site.) paste into Claude, Cursor, or ChatGPT | |
| Medium | Google is writing your search snippet for youBothSEO This page has no meta description, so Google grabs whatever text it finds on the page and shows that under your title in search results. Usually it's not the pitch you'd write yourself. Adding a 120 to 160 character summary is one of the easier wins for search click-through. paste into Claude, Cursor, or ChatGPT | |
| Low | No third-party analytics tag detectedBothTracking No Google Analytics, GA4, or other third-party analytics tag was found in the page. If you rely only on platform or server-side analytics that is fine; but if not, a third-party tag is the baseline way to see how many visitors arrive, where they come from, and what converts. First-party or server-side analytics are not detectable from the outside, so this may already be handled. paste into Claude, Cursor, or ChatGPT | |
| Medium | The page has no main headingBoth There is no <h1>. Search engines and screen readers use the H1 to understand what the page is about. Add exactly one that states the page's purpose. paste into Claude, Cursor, or ChatGPT | |
| Medium | No XML sitemap foundBoth No sitemap.xml at the standard location and none listed in robots.txt. A sitemap tells search engines every page you want indexed; without it they rely on link discovery and may miss pages. paste into Claude, Cursor, or ChatGPT | |
| Low | No canonical tag, so duplicate URLs split the page's rankingBoth When the same content is reachable at multiple URLs (think tracking parameters or session IDs), Google can split your ranking signal across them. A single canonical tag tells Google which version counts. paste into Claude, Cursor, or ChatGPT | |
| Low | Links to this page will look bare when sharedBoth The page is missing its Open Graph title and image, so when someone shares it on Facebook, LinkedIn, iMessage, or Slack the preview has no title and image. A flat grey link gets far fewer clicks than one with an image and headline. paste into Claude, Cursor, or ChatGPT | |
| Low | No structured data for rich search resultsBoth The page has no schema.org markup. Adding the right type (Product, Article, Organization, FAQ) lets Google show rich results like star ratings and prices, which lift click-through for free. paste into Claude, Cursor, or ChatGPT | |
| Low | Sitemap URL redirectsBothSEO A URL listed in your sitemap redirects to a different URL. Sitemaps should list final destination URLs; redirected entries waste crawl budget and dilute ranking signals. (Found across a sample of 1 pages from your sitemap, a partial crawl rather than your full site.) The exact examples we found:
paste into Claude, Cursor, or ChatGPT | |
| Low | No llms.txt fileBothSEO No /llms.txt. Optional: some AI tools read this file (Anthropic, Vercel, Stripe, Cloudflare and Hugging Face publish one, and AI coding assistants use it to find docs), so adding one is a cheap courtesy to them. Google has said in writing that Google Search and its AI features do not use llms.txt, so do not expect a search-ranking or AI Overviews benefit from it. paste into Claude, Cursor, or ChatGPT | |
| Low | Security headers are missing or weakBothSecurity The server response is missing browser-hardening headers that protect visitors and are a standard security and agency checklist item. Missing or weak here: Content-Security-Policy (the main defense against injected and cross-site scripts). These are set at the server, CDN, or host level (most platforms expose them in settings or a config file) and do not change how the site looks or performs. paste into Claude, Cursor, or ChatGPT | |
| Low | Some links do not describe where they goBothAccessibility (WCAG)Conversion Links like "click here" or "read more" tell screen-reader users and search engines nothing about the destination. Lighthouse measured: 4 links found. paste into Claude, Cursor, or ChatGPT | |
| Low | Headings skip levelsBothAccessibility (WCAG) Skipping a heading level breaks the document outline that screen readers and search engines rely on. On this page the outline jumps to an H6 without the level above it, at "Chart". Lighthouse flagged 1 heading out of order. paste into Claude, Cursor, or ChatGPT |
Accessibility findings are automated checks against Web Content Accessibility Guidelines (WCAG) 2.1 and 2.2. They flag potential barriers and legal risk, not a certification or a determination of compliance with the ADA, Section 508, or EN 301 549. Automated testing catches only a subset of issues; a full conformance review needs manual and assistive-technology testing by a qualified reviewer.
"How we know": unlabeled = a deterministic fact, identical on every load (e.g. element sizes). Most findings are this kind, so we only mark the exceptions: median across loads = a noisy lab metric, reported as a median. real-user field data = Google CrUX, actual Chrome visitors.
Structural and AI-search checks crawl up to 8 pages from your sitemap (a sample, not your full site). "Broken" means a link returned 404, 410, or 5xx, or did not respond; access-controlled pages (401, 403) are not counted.
02Performance: phone, desktop, and real visitors
| Metric | Mobile | Desktop | Read |
|---|---|---|---|
| TTFB (lab median) | 64 ms | 63 ms | Lab |
| FCP (lab median) | 304 ms | 328 ms | Lab |
| LCP (lab median) | 320 ms | 336 ms | Good |
| Page weight (median) | 13.7 MB | 13.7 MB | Watch |
| Real LCP (p75, origin) | 2.2 s | Good | |
| Real INP (p75) | 153 ms | Good | |
| Real CLS (p75) | 0.01 | Good | |
Google Lighthouse (lab): Performance 25 mobile / 32 desktop, SEO 83, Accessibility 94, Best Practices 54.
Lab numbers are from a headless mobile browser on an unthrottled connection: treat them as a floor, not a typical experience.
03Tiny buttons are hard to tap on mobile
20 of 61 tappable items on this page come in below the platform minimums for reliable tapping on a phone (Apple recommends 44pt, Android 48dp; WCAG 2.5.8 sets 24px as the hard accessibility floor). The same ones came up small on every one of the 4 test loads, so this is the page itself, not a fluke.
The buttons measuring below the minimum on this scan:
- button 30x20 "close disclaimer"
- button 30x20 (no visible label)
- a 93x20 (no visible label)
- a 93x20 (no visible label)
- button 8x8 "Go to slide 1"
- button 8x8 "Go to slide 2"
- button 8x8 "Go to slide 3"
- a 88x18 "READ MORE REFINING"
The fix is CSS-only on most sites: add padding around the icon (don't just change the icon size) so the actual tap area is at least 44×44 pixels. No redesign, no new assets.
04Technical SEO & structured data
| Check | Result |
|---|---|
| Title | Delek US Holdings, Inc. - Overview (34 chars) |
| Meta description | Missing |
| H1 | 0 on page |
| Canonical | Missing |
| Structured data (JSON-LD) | None |
| Open Graph | Incomplete |
05The fix checklist
Everything to fix, priority first, each tagged with the screen it affects and a rough effort. Work top to bottom.
- A floating widget is covering a clickable elementBothCSS only
- Tiny buttons are hard to tap on mobileMobileCSS only
- JavaScript crashed while the page was loadingBothDev afternoon
- Page is heavy and slow on mobile dataBothSmall
- Images have no width or height set (layout is stable for now)BothCSS only
- Unused JavaScript is being downloadedBothVaries
- Unused CSS is being downloadedBothVaries
- The page loads from a lot of third-party servicesBothDev afternoon
- No email capture or newsletter detectedBothVaries
- No visible contact details (email or phone)BothVaries
- Add quotations so AI engines cite this pageBothVaries
- Google is writing your search snippet for youBoth1 line
- No third-party analytics tag detectedBothDev afternoon
- The page has no main headingBothVaries
- No XML sitemap foundBothVaries
- No canonical tag, so duplicate URLs split the page's rankingBoth1 line
- Links to this page will look bare when sharedBoth1 line
- No structured data for rich search resultsBothVaries
- Sitemap URL redirectsBothVaries
- No llms.txt fileBothVaries
- Security headers are missing or weakBothVaries
- Some links do not describe where they goBothVaries
- Headings skip levelsBothVaries
Effort is a rough read from the outside: "CSS only" means no new assets or backend work, "1 line" means a single tag, "Dev afternoon" means a developer needs to touch tracking or scripts.
06What this report cannot tell you
Everything above is from the outside, looking at the page on a simulated phone and desktop. The questions that actually decide revenue need real visitors. Install the Harvv pixel (one script tag, 16 KB, zero personal data, no engineering project) and within about 72 hours you'd know which buttons real customers tapped and missed, how often Google Analytics is missing visits, and exactly where mobile shoppers stalled and left. This report shows you where to look. The pixel shows you how often it happens, and to whom.
Drop the Harvv pixel on delekus.com and we turn this one-off scan into ongoing measured behavior: which taps miss, where sessions stall, and the real drop rates. Free to start, no card needed.
Add the pixel free07How we did this, and what it can't prove
- 4 mobile + 2 desktop loads of one URL from headless Chrome (iPhone viewport at 390px, desktop at 1366px), September 17, 2026. Enough loads to separate real defects from random noise, not a full-site crawl.
- Lab numbers, not real-user numbers, except the CrUX rows, which are real Chrome users. Real devices on real networks run slower.
- Friction is inferred, not counted. We can prove a button is small. We can't, from the outside, count how often it causes a missed tap. That requires the pixel on a live page.
About Harvv, the source of this teardown
Harvv is a behavioral UX analytics platform (harvv.com). A lightweight JavaScript pixel captures how real visitors behave on a site (dead clicks, rage clicks, scroll depth, Core Web Vitals, JavaScript errors, and 50+ other signals) and the engine turns them into prioritized, plain-English findings. This teardown is the outside-in version of that: the same detectors run against a public page, with no pixel installed.
How to read it. Every finding here is a reproducible, automated measurement, not an opinion: element sizes, contrast ratios, load metrics, and structured-data checks that anyone can re-run against the same URL. The method is stated in full above. Automated testing catches a subset of issues, so this is a starting point, not a certification.
Full disclosure. Harvv makes the pixel that would measure the friction these findings imply, so we have a commercial interest. That is exactly why the findings are kept to things a reader can verify independently, and why nothing here is inflated: an unreproducible claim would undermine the tool it is meant to demonstrate.
Prepared by Harvv (harvv.com), a behavioral UX analytics platform. Last updated September 17, 2026.