Learnex: a phone-and-desktop teardown
We loaded https://learnex.uk/ 4 times on a simulated iPhone and 2 more on a 1366px desktop, and wrote down what a real visitor would see on each. No login, no insider access, no Harvv pixel needed. Here is what repeated visits already show, sorted by how we know it.
TL;DRWhat jumped out
Of everything we found on this scan, this is the one to start with: Tiny buttons are hard to tap on mobile. 42 of 47 tappable items on this page come in below 44×44 pixels, the minimum size Apple and Google recommend for reliable tapping, and the same ones came up small on every test load. When visitors can't hit what they expect to, they get frustrated and many of them leave instead of trying again.
Below: what's already working, every finding ranked by impact and tagged with the screen it affects, the speed numbers on phone and desktop, and a checklist of what to fix first.
00What's already working
Start here so the problems below are in context. These held up across the test loads:
- Speed is good. The main content paints in about 0.2s in our test loads, inside Google's 2.5s "good" threshold. Real networks are slower, but the page itself is not heavy.
- Light page weight. The page is about 1.0 MB across 26 requests. That keeps it quick on mobile data and cheap to load repeatedly.
- No JavaScript errors on load. Nothing threw a script error across the test loads, so buttons and tracking are not silently breaking mid-session.
- Search basics are in place. Lighthouse scores SEO 100/100. The fundamentals Google looks for are present.
- Layout holds on phone and desktop. Nothing spilled past the edge at either 390px (phone) or 1366px (desktop), so the structure is responsive.
01Findings, ranked by what hurts conversion most
| Severity | Finding | How we know |
|---|---|---|
| High | Tiny buttons are hard to tap on mobileMobileAccessibility (WCAG)Conversion 42 of 47 tappable items on this page come in below 44×44 pixels, the minimum size Apple and Google recommend for reliable tapping, and the same ones came up small on every test load. When visitors can't hit what they expect to, they get frustrated and many of them leave instead of trying again. | identical every load |
| High | A floating widget is covering a clickable elementBothConversionAccessibility (WCAG) A clickable element is sitting underneath a fixed overlay (div.nav-container over select "Select Subject Interest Math"), so a visitor who tries to tap it hits the widget on top instead. The element is there and looks fine in a preview, it just can't be reached. Move the floating widget to a clear corner, lower its z-index, or add spacing so it never overlaps your links and buttons. The exact elements we found: | identical every load |
| High | Images without sizes set make the page jump as it loadsBothPerformanceSEO 1 of 1 images on this page don't have width and height set. As each image finishes loading, the content below it slides down to make room. The visitor goes to tap one thing and ends up tapping another, and the cause is invisible to them. The exact images we found: | identical every load |
| High | Google Analytics tracking brokenBoth The Google Analytics request failed to complete on every one of the 4 test loads. If real visitors hit the same failure, GA is missing those visits and the dashboard has no way to flag it. Conversion numbers, audience counts, and channel attribution are all undercounting. Worth checking the tag loading order and any consent banner that might be blocking the request. | identical every load |
| High | 5 potential dead-click targetsBothConversionAccessibility (WCAG)Tracking Elements styled like buttons but with no anchor, no <button> wrapper, no role="button", and no click attribute. Real visitors tap these expecting something to happen, then leave. Examples on this page: "Apply for a Scholarship" (div.scholarship-cta), "Ready to Experience AI-Enhanced Learning" (div.cta-section), "Coming Soon Be First in Line " (div.cta-section). | identical every load |
| High | 12 form fields have no labelBothAccessibility (WCAG)ConversionTracking Screen readers can't announce these fields, and a sighted user who clears the placeholder can't recover the prompt. Wrap each input in <label>…</label> or add aria-label. | identical every load |
| High | 15 interactive elements have no stable, accessible identityBothAccessibility (WCAG)Tracking These elements are clicked like buttons but expose no accessible name, or are a plain div/span used as a control with no role. Assistive tech announces only a role (or nothing), and analytics and heatmaps have no human-readable label or stable selector to bind the click to, so the click is both inaccessible and untrackable, and any redesign silently breaks click aggregation. Give each one a real <button>/<a>, an aria-label, and a stable id or data-attribute. The exact elements we found:
| identical every load |
| High | Some text is low-contrast and hard to readBothAccessibility (WCAG) Text that does not stand out enough from its background is hard to read for many visitors, and fails accessibility guidelines Google checks. | identical every load |
| High | Add quotations so AI engines cite this pageBothAI SearchSEO Generative engines (ChatGPT, Perplexity, AI Overviews) lift sourced, attributed quotes almost verbatim, and quotations are the single strongest citation lever (studies measure roughly +41%). Add 1-2 attributed expert quotes or blockquotes to the pages below. (Found across a sample of 1 pages from your sitemap, a partial crawl rather than your full site.) | identical every load |
| Medium | Click activity may be invisible inside the Facebook in-app browserBothTracking Patterns on this page (34 inline onclick handlers) tend to suppress click events inside Android Webview and iOS in-app browsers. Visitors arriving from Meta ads may register as zero-interaction sessions even when they're actively using the page. Add a server-side landing tracker (or the Harvv pixel) so you don't lose that audience entirely. | identical every load |
| Low | Search-result title is leaving room on the tableBothSEO Google gives you about 60 characters of headline space in search results. This page is using 7. Adding the value proposition or a relevant keyword gives someone one more reason to click. | identical every load |
| Low | No canonical tag, so duplicate URLs split the page's rankingBoth When the same content is reachable at multiple URLs (think tracking parameters or session IDs), Google can split your ranking signal across them. A single canonical tag tells Google which version counts. | identical every load |
| Low | The page has 2 top-level headingsBoth Multiple <h1> tags blur which heading is the main one. Keep one H1 and demote the rest to H2 so the page's structure is clear. | identical every load |
| Low | Links to this page will look bare when sharedBoth The page is missing its Open Graph title and image, so when someone shares it on Facebook, LinkedIn, iMessage, or Slack the preview has no title and image. A flat grey link gets far fewer clicks than one with an image and headline. | identical every load |
| Low | No structured data for rich search resultsBoth The page has no schema.org markup. Adding the right type (Product, Article, Organization, FAQ) lets Google show rich results like star ratings and prices, which lift click-through for free. | identical every load |
| Low | 6 form fields missing autocomplete hintBothConversionAccessibility (WCAG) Browsers can autofill name, email, phone, address from the user's saved profile only when you tell them which field is which via autocomplete="email", autocomplete="name", etc. Faster checkout, fewer typos. | identical every load |
| Low | No advertising pixel detectedBothTracking Analytics is present but no Meta/Google/TikTok ad pixel was found. If you run paid ads, conversion tracking should be installed before the next campaign so the platforms can optimize toward buyers, not clicks. | identical every load |
| Low | No email capture or newsletter detectedBothConversion No email-marketing tag (Klaviyo, Mailchimp, etc.) was found. Email capture plus a welcome and abandoned-cart flow is consistently the highest-ROI addition for a small store, and it is owned audience you keep regardless of ad costs. | identical every load |
| Low | No visible contact details (email or phone)BothConversion The page exposes no email or phone link. For higher-value or trust-sensitive purchases, a clear way to reach a human reduces hesitation. Add an email or phone link in the header or footer. | identical every load |
| Low | Unused JavaScript is being downloadedBothPerformance Code that never runs on this page still costs download and parse time on every visit. Splitting or removing it speeds up load. Lighthouse measured: Est savings of 261 KiB. | identical every load |
| Low | Unused CSS is being downloadedBothPerformance Style rules that this page never uses still block rendering while they download. Trimming them frees the paint path. Lighthouse measured: Est savings of 32 KiB. | identical every load |
| Low | Headings skip levelsBothAccessibility (WCAG) Jumping from an H1 straight to an H4 breaks the document outline that screen readers and search engines rely on. | identical every load |
| Low | No robots.txt fileBoth No /robots.txt. Search engines check it first for crawl rules and your sitemap location. Without one, crawlers fall back to defaults and may miss your sitemap. | identical every load |
| Low | No llms.txt fileBothSEO No /llms.txt. This emerging standard gives AI search engines a clean, structured map of your most important content, improving how they understand and cite your site. | identical every load |
Accessibility findings are automated checks against Web Content Accessibility Guidelines (WCAG) 2.1 and 2.2. They flag potential barriers and legal risk, not a certification or a determination of compliance with the ADA, Section 508, or EN 301 549. Automated testing catches only a subset of issues; a full conformance review needs manual and assistive-technology testing by a qualified reviewer.
"How we know": identical every load = a deterministic fact (e.g. element sizes). median across loads = a noisy lab metric, reported as a median. real-user field data = Google CrUX, actual Chrome visitors.
Structural and AI-search checks crawl up to 8 pages from your sitemap (a sample, not your full site). "Broken" means a link returned 404, 410, or 5xx, or did not respond; access-controlled pages (401, 403) are not counted.
02Performance: phone, desktop, and real visitors
| Metric | Mobile | Desktop | Read |
|---|---|---|---|
| TTFB (lab median) | 15 ms | 11 ms | Lab |
| FCP (lab median) | 132 ms | 116 ms | Lab |
| LCP (lab median) | 194 ms | 182 ms | Good |
| Page weight (median) | 1.0 MB | 0.9 MB | OK |
Google Lighthouse (lab): Performance 59 mobile / 94 desktop, SEO 100, Accessibility 83, Best Practices 100.
Lab numbers are from a headless mobile browser on an unthrottled connection: treat them as a floor, not a typical experience. Add a Google API key to light up real-user field data (CrUX) and Lighthouse scores.
03Tiny buttons are hard to tap on mobile
42 of 47 tappable items on this page come in below 44×44 pixels, the size Apple and Google both recommend for reliable tapping on a phone. The same ones came up small on every one of the 4 test loads, so this is the page itself, not a fluke.
The buttons measuring below the minimum on this scan:
- a 118x41 "Learnex Logo"
- a 40x28 "Home"
- a 41x28 "About"
- a 58x28 "Services"
- a 80x28 "Scholarship"
- a 55x28 "Reviews"
- a 28x28 "FAQ"
- a 55x28 "Contact"
The fix is CSS-only on most sites: add padding around the icon (don't just change the icon size) so the actual tap area is at least 44×44 pixels. No redesign, no new assets.
04Technical SEO & structured data
| Check | Result |
|---|---|
| Title | Learnex (7 chars) |
| Meta description | 119 chars |
| H1 | 2 on page |
| Canonical | Missing |
| Structured data (JSON-LD) | None |
| Open Graph | Incomplete |
05The fix checklist
Everything to fix, priority first, each tagged with the screen it affects and a rough effort. Work top to bottom.
- Tiny buttons are hard to tap on mobileMobileCSS only
- A floating widget is covering a clickable elementBothCSS only
- Images without sizes set make the page jump as it loadsBothCSS only
- Google Analytics tracking brokenBothDev afternoon
- 5 potential dead-click targetsBothCSS only
- 12 form fields have no labelBothVaries
- 15 interactive elements have no stable, accessible identityBothDev afternoon
- Some text is low-contrast and hard to readBothVaries
- Add quotations so AI engines cite this pageBothVaries
- Click activity may be invisible inside the Facebook in-app browserBothVaries
- Search-result title is leaving room on the tableBoth1 line
- No canonical tag, so duplicate URLs split the page's rankingBoth1 line
- The page has 2 top-level headingsBothVaries
- Links to this page will look bare when sharedBoth1 line
- No structured data for rich search resultsBothVaries
- 6 form fields missing autocomplete hintBothVaries
- No advertising pixel detectedBothDev afternoon
- No email capture or newsletter detectedBothVaries
- No visible contact details (email or phone)BothVaries
- Unused JavaScript is being downloadedBothVaries
- Unused CSS is being downloadedBothVaries
- Headings skip levelsBothVaries
- No robots.txt fileBothVaries
- No llms.txt fileBothVaries
Effort is a rough read from the outside: "CSS only" means no new assets or backend work, "1 line" means a single tag, "Dev afternoon" means a developer needs to touch tracking or scripts.
06What this report cannot tell you
Everything above is from the outside, looking at the page on a simulated phone and desktop. The questions that actually decide revenue need real visitors. Install the Harvv pixel (one script tag, 16 KB, zero personal data, no engineering project) and within about 72 hours you'd know which buttons real customers tapped and missed, how often Google Analytics is missing visits, and exactly where mobile shoppers stalled and left. This report shows you where to look. The pixel shows you how often it happens, and to whom.
Drop the Harvv pixel on learnex.uk and we turn this one-off scan into ongoing measured behavior: which taps miss, where sessions stall, and the real drop rates. Free to start, no card needed.
Add the pixel free07How we did this, and what it can't prove
- 4 mobile + 2 desktop loads of one URL from headless Chrome (iPhone viewport at 390px, desktop at 1366px), July 4, 2026. Enough loads to separate real defects from random noise, not a full-site crawl.
- Lab numbers, not real-user numbers (no field data was available for this run). Real devices on real networks run slower.
- Friction is inferred, not counted. We can prove a button is small. We can't, from the outside, count how often it causes a missed tap. That requires the pixel on a live page.
Prepared by Harvv. Last updated July 4, 2026.