Guide · MCP

SEO MCP servers: what exists for each data source, and how hard each is

Google Analytics, Search Console, Google Ads, Meta Ads and Microsoft Clarity, checked against each company's own pages.

The short answer

An SEO MCP lets an AI assistant like Claude read your search and traffic data, so you can ask questions in plain words. There isn't one server for all of it. 4 of the 5 sources below have an official server from the company that owns the data, and 3 of those run only on your own computer.

Meta's is the easiest to connect. Google's two take a Google Cloud project. For Search Console we found no server from Google at all.

Which MCP server exists for each source?

Google Analytics (GA4) MCP

Made by
Google
Runs on
Your computer
Can change things
Read-only by default
Works in web apps
Only if you host it yourself

Python, a Google Cloud project with two APIs on, a gcloud sign-in, a config file.

Setup steps and what we measured →

Google Search Console MCP

Made by
Community projects
Runs on
Depends on the project
Can change things
Depends on the project
Works in web apps
Some hosted ones

We found no server published by Google. Open-source and paid ones exist; check who runs each one before you sign in with Google.

Google Ads MCP

Made by
Google
Runs on
Your computer
Can change things
Read-only
Works in web apps
Only if you host it yourself

Python, a Google Cloud project with Google Ads API access, an OAuth client or gcloud sign-in. Three tools; reports are written in Google's query language.

Meta Ads MCP

Made by
Meta
Runs on
Meta's servers
Can change things
Can create and edit ads
Works in web apps
Yes

Add the address mcp.facebook.com/ads to your AI app and sign in with Meta. The easiest of the five, and the only one here that can spend money.

Microsoft Clarity MCP

Made by
Microsoft
Runs on
Your computer
Can change things
Read-only
Works in web apps
No

Node.js and an API token from Clarity (Settings, Data Export). Three tools.

What should you check before you connect one?

One server each, or one connector for all?

Separate servers give you the most reach into each source, and they're free. The cost is setup for each one, and an assistant that has to join the numbers itself: clicks from one tool, sessions from another, ad spend from a third, each counted a different way.

Harvv takes the other path. You connect each source once with a sign-in at harvv.com/mcp, and answers come with the period, the unit and what was not measured. It reads a fixed set of reports from each source, not every report. If you need a report it doesn't carry, use the official server for that source next to it.

How we checked this

Ask your data a question today.

One script records 72 event types across 10 categories with zero personal data, and one connector brings in GA4, Search Console and your ad accounts. Free for 3 sites, no card.