Case Studies
Behavioral-data audits of real customer sites. Full methodology, full data, full charts, full fix lists. No marketing case studies dressed up as research.
The Friction Tax: What 55M Events Reveal About Shopify Conversion
A behavioral audit of 296,093 Shopify shopping sessions and 55 million events. Seven findings on what's quietly costing stores conversions, with a prioritized fix list. Spoiler: it's the apps, not the design.
Where Sites Actually Lose Their LCP Budget
An element-by-element breakdown of what shows up in the slowest 5 percent of real-visitor page loads. Across activewear, automotive, and B2B. Patterns and counter-patterns.
Why Single-Page KYC Flows Fail
Inside one fintech's onboarding funnel. 38 sessions reach the form, 2 reach the next step. The radix-ui dropdown bug nobody noticed in QA and the popup that ate the first two seconds. Forthcoming.
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