Contractive: a phone-and-desktop teardown
We loaded https://contractive.app 4 times on a simulated iPhone and 2 more on a 1366px desktop, and wrote down what a real visitor would see on each. No login, no insider access, no Harvv pixel needed. Here is what repeated visits already show, sorted by how we know it.
TL;DRWhat jumped out
Of everything we found on this scan, this is the one to start with: Tiny buttons are hard to tap on mobile. 24 of 25 tappable items on this page come in below 44×44 pixels, the minimum size Apple and Google recommend for reliable tapping, and the same ones came up small on every test load. When visitors can't hit what they expect to, they get frustrated and many of them leave instead of trying again.
Below: what's already working, every finding ranked by impact and tagged with the screen it affects, the speed numbers on phone and desktop, and a checklist of what to fix first.
00What's already working
Start here so the problems below are in context. These held up across the test loads:
- Speed is good. The main content paints in about 0.2s in our test loads, inside Google's 2.5s "good" threshold. Real networks are slower, but the page itself is not heavy.
- Light page weight. The page is about 0.1 MB across 40 requests. That keeps it quick on mobile data and cheap to load repeatedly.
- No JavaScript errors on load. Nothing threw a script error across the test loads, so buttons and tracking are not silently breaking mid-session.
- Search basics are in place. Lighthouse scores SEO 100/100. The fundamentals Google looks for are present.
- Layout holds on phone and desktop. Nothing spilled past the edge at either 390px (phone) or 1366px (desktop), so the structure is responsive.
This is one of several AI-built sites we tore down the same way. The same friction repeats on Reversely, and we pulled the cross-site pattern together in the vibe-code friction tax.
01Findings, ranked by what hurts conversion most
| Severity | Finding | How we know |
|---|---|---|
| High | Tiny buttons are hard to tap on mobileMobileAccessibility (WCAG)Conversion 24 of 25 tappable items on this page come in below 44×44 pixels, the minimum size Apple and Google recommend for reliable tapping, and the same ones came up small on every test load. When visitors can't hit what they expect to, they get frustrated and many of them leave instead of trying again. The exact elements we found: paste into Claude, Cursor, or ChatGPT | |
| High | Images without sizes set make the page jump as it loadsBothPerformanceSEO 6 of 7 images on this page don't have width and height set. As each image finishes loading, the content below it slides down to make room. The visitor goes to tap one thing and ends up tapping another, and the cause is invisible to them. The exact images we found: paste into Claude, Cursor, or ChatGPT | |
| High | Broken internal linksBothSEOConversion 1 internal link target returned an error (404/410/5xx) or did not respond. Broken links waste crawl budget, frustrate visitors, and leak ranking signal. (Found across a sample of 8 pages from your sitemap, a partial crawl rather than your full site.) The exact examples we found:
paste into Claude, Cursor, or ChatGPT | |
| Medium | 1 form field has no labelBothAccessibility (WCAG)ConversionTracking Screen readers can't announce these fields, and a sighted user who clears the placeholder can't recover the prompt. Wrap each input in <label>…</label> or add aria-label. The exact elements we found: paste into Claude, Cursor, or ChatGPT | |
| Medium | 1 input uses the wrong type attributeBothConversion Mobile keyboards adapt to the input type (email shows @ key, tel shows numeric pad). Generic type="text" gets a generic keyboard and visitors mis-type. Switch to the correct type. The exact elements we found: paste into Claude, Cursor, or ChatGPT | |
| Medium | No analytics installed, so you cannot see your own trafficBothTracking No Google Analytics, GA4, or any analytics tag was detected. There is no way to know how many visitors arrive, where they come from, or what converts, and no data to retarget or measure a campaign against. Installing GA4 (free) is the baseline. paste into Claude, Cursor, or ChatGPT | |
| Low | No email capture or newsletter detectedBothConversion No email-marketing tag (Klaviyo, Mailchimp, etc.) was found. Email capture plus a welcome and abandoned-cart flow is consistently the highest-ROI addition for a small store, and it is owned audience you keep regardless of ad costs. paste into Claude, Cursor, or ChatGPT | |
| Low | Unused JavaScript is being downloadedBothPerformance Code that never runs on this page still costs download and parse time on every visit. Splitting or removing it speeds up load. Lighthouse measured: Est savings of 138 KiB. paste into Claude, Cursor, or ChatGPT | |
| Low | No llms.txt fileBothSEO No /llms.txt. This emerging standard gives AI search engines a clean, structured map of your most important content, improving how they understand and cite your site. paste into Claude, Cursor, or ChatGPT |
Accessibility findings are automated checks against Web Content Accessibility Guidelines (WCAG) 2.1 and 2.2. They flag potential barriers and legal risk, not a certification or a determination of compliance with the ADA, Section 508, or EN 301 549. Automated testing catches only a subset of issues; a full conformance review needs manual and assistive-technology testing by a qualified reviewer.
"How we know": unlabeled = a deterministic fact, identical on every load (e.g. element sizes). Most findings are this kind, so we only mark the exceptions: median across loads = a noisy lab metric, reported as a median. real-user field data = Google CrUX, actual Chrome visitors.
Structural and AI-search checks crawl up to 8 pages from your sitemap (a sample, not your full site). "Broken" means a link returned 404, 410, or 5xx, or did not respond; access-controlled pages (401, 403) are not counted.
02Performance: phone, desktop, and real visitors
| Metric | Mobile | Desktop | Read |
|---|---|---|---|
| TTFB (lab median) | 134 ms | 119 ms | Lab |
| FCP (lab median) | 230 ms | 176 ms | Lab |
| LCP (lab median) | 230 ms | 176 ms | Good |
| Page weight (median) | 0.1 MB | 0.1 MB | OK |
Google Lighthouse (lab): Performance 88 (mobile), SEO 100, Accessibility 100, Best Practices 100.
Lab numbers are from a headless mobile browser on an unthrottled connection: treat them as a floor, not a typical experience. Add a Google API key to light up real-user field data (CrUX) and Lighthouse scores.
03Tiny buttons are hard to tap on mobile
24 of 25 tappable items on this page come in below 44×44 pixels, the size Apple and Google both recommend for reliable tapping on a phone. The same ones came up small on every one of the 4 test loads, so this is the page itself, not a fluke.
The buttons measuring below the minimum on this scan:
- a 215x28 "Contractive"
- a 63x32 "Sign in"
- a 71x32 "Request"
- a 152x40 "Request Pilot"
- a 95x40 "Sign in"
- a 144x36 "Request Pilot"
- a 144x36 "Request Pilot"
- a 308x20 "hello@contractive.app"
The fix is CSS-only on most sites: add padding around the icon (don't just change the icon size) so the actual tap area is at least 44×44 pixels. No redesign, no new assets.
04Technical SEO & structured data
| Check | Result |
|---|---|
| Title | Contractive | Local AI Contract Analysis Software (49 chars) |
| Meta description | 125 chars |
| H1 | 1 on page |
| Canonical | Present |
| Structured data (JSON-LD) | Organization, WebSite, SoftwareApplication, BreadcrumbList, FAQPage |
| Open Graph | Title + image |
05The fix checklist
Everything to fix, priority first, each tagged with the screen it affects and a rough effort. Work top to bottom.
- Tiny buttons are hard to tap on mobileMobileCSS only
- Images without sizes set make the page jump as it loadsBothCSS only
- Broken internal linksBothVaries
- 1 form field has no labelBothVaries
- 1 input uses the wrong type attributeBothVaries
- No analytics installed, so you cannot see your own trafficBothDev afternoon
- No email capture or newsletter detectedBothVaries
- Unused JavaScript is being downloadedBothVaries
- No llms.txt fileBothVaries
Effort is a rough read from the outside: "CSS only" means no new assets or backend work, "1 line" means a single tag, "Dev afternoon" means a developer needs to touch tracking or scripts.
06What this report cannot tell you
Everything above is from the outside, looking at the page on a simulated phone and desktop. The questions that actually decide revenue need real visitors. Install the Harvv pixel (one script tag, 16 KB, zero personal data, no engineering project) and within about 72 hours you'd know which buttons real customers tapped and missed, how often Google Analytics is missing visits, and exactly where mobile shoppers stalled and left. This report shows you where to look. The pixel shows you how often it happens, and to whom.
Drop the Harvv pixel on contractive.app and we turn this one-off scan into ongoing measured behavior: which taps miss, where sessions stall, and the real drop rates. Free to start, no card needed.
Add the pixel free07How we did this, and what it can't prove
- 4 mobile + 2 desktop loads of one URL from headless Chrome (iPhone viewport at 390px, desktop at 1366px), June 29, 2026. Enough loads to separate real defects from random noise, not a full-site crawl.
- Lab numbers, not real-user numbers (no field data was available for this run). Real devices on real networks run slower.
- Friction is inferred, not counted. We can prove a button is small. We can't, from the outside, count how often it causes a missed tap. That requires the pixel on a live page.
Prepared by Harvv. Last updated June 29, 2026.